In 2006 branded entertainment in the internet became a new creative source for blendwerk.tv.
The team behind blendwerk.tv decided to bring all their knowledge into something, that was created in 2005 as a 14 min. trailer of the first german branded entertainement web tv production to participate in the internet with a fresh idea of a qualified and entertaining e-learning web tv episode structure, to motivate and to teach with a warm hug.
It was possible to create huge interest of Burda Group, with the help of M.E.N and 22 german tv stations. Burdafashion.com declared their interest in Berlin-made- Online Content as support for their growing blogging customers.
In Sept, 2006 „Vernäht and Zugestrickt“ was born as the first german online web series, webisode feature and first german online web tv with 12 episodes (each 22 min) and more than 60 tutorials for the german nitting, sewing and handcraft- community without the participation of myspace or youtube. With a regular support of 22 regional tv channels the interest for the webside could be enlarged.
Meanwhile its unique and present success inspired many others to create their own web and nitting-tutorials according to the way „Vernäht and Zugestrickt“ has been produced. Since then, Claudia Weiler has become a star in the german nitting and sewing Internet community not only for being such a help, but to give all her tips and tricks with a warm heart and a real social engagement, because her tutorial-lessons as well as the episodes are still for free….